SERVICES

 

Marketing On Demand™ was created to provide marketing services and tactic production for businesses. We excel in providing our clients with “one stop shop” for marketing tactics and deliverables.

Advertising

Advertising by itself is not THE solution to increase your sales.

While advertising is one component of marketing, placing ads is not the only tactic that needs to be employed. An effective advertising campaign can provide a good return on investment if developed and executed properly. Marketing On Demand™ works with all types of media including print and electronic. We work with you to create the message for a targeted audience allowing your business to reach its sales and marketing goals.

Our work with you in this area may include one or more of the following tasks:

  • Messaging
  • Placement and medium research
  • Negotiate for best placement pricing
  • Manage production needs
  • Creative

Please contact us for information on advertising or to set up an introductory appointment. We can answer questions you may have about your advertising needs.

Advertising Specialties, Gifts & Other Promotional Products

Don’t just give away stuff!

We can help you to develop the right program for the end results you are seeking. Imprinted promotional products can be a key component of a marketing plan.

Need brand building? Growing your customer base? Increase awareness of a product or service?

Marketing On Demand™ does more than just find you an logo-imprinted promotional product. Thousands of companies will gladly sell you a pen with your name on it. But how many care if a pen is the right tactic for your objectives? How many will take a moment to ask you about your needs and make recommendations?

From analyzing your needs to a massive product selection to the right on time delivery, Marketing On Demand™ has your best interests in mind.

We access over 40,000 manufacturers and distributors. And we go direct to them so you don’t pay additional markups.

And it doesn’t stop with finding the right  item. We will also help create incentive programs, presentations and deal with fulfillment and shipping issues.

From start-ups, with no idea how to market themselves and even less to spend, to Fortune 500 companies with internal marketing departments, Marketing On Demand™ can help.

Promotional Product Guarantee

We are aware other companies with similar products will attempt to sell you their merchandise by offering discounts on some items. Marketing On Demand™ will match the price of any quote offered to you if the following requirements are met:

    • The quoted item must be consistent in quality with our merchandise.
    • The quote must adhere to minimum quantities and other specifications.
    • The quote must document preparation costs such as dies, cuts, screens, artwork, etc.

We know our service quality is valuable. Other companies may offer cheaper prices on a few items but they will not look out for your best interests: that is the foundation of our guarantee.

If you currently use other promotional product providers, next time you need to order an item, you owe it to yourself to determine if you are getting the best price and production time. Let us give you an estimate and see for yourself if there is a difference.

Banners | Signage

Do you need a banner or sign for a building, event or trade show?

Marketing On Demand™ can help and will suggest ideas to achieve your objectives. It doesn’t stop there: we produce it using one of our numerous vendors to meet your deadline and budget. Investing in banners and signs can be one of your company’s best advertising purchases.

Whether it’s banners, building signs, vehicle graphics or signs for your windows, walls, doors or floors, Marketing On Demand™ uses the best vendors to create high-impact, cost effective signs that get results. We will help you determine if an electronic sign or a printed sign is your best option.

Please contact us for more information on banners and signs. We can discuss your needs and timelines to help you make a decision.

Direct Mail

Direct mail is a strategic communication tool that serves many different objectives including announcements, reminders or sales offers.

Direct mail is popular because it allows customer-centric marketing as well as response tracking. Advantages include the following:

  • Highly selective and targeted
  • Personalization
  • Ability to test message and design
  • Data analysis
  • Efficient database updates
  • Flexible
  • Response easily measured
  • ROI is typically very predictable

Customers are often satisfied with the products bought through direct mail and state the value for money and convenience are the main benefits. Depending on your marketing and sales goals, direct mail may be the best use of your marketing budget. Marketing On Demand™ can help with you with this determination. Please contact us for more information on using direct mail in your marketing mix.

Email Marketing

The popularity of email coupled with its cost-effectiveness as a marketing tool makes it an important customer acquisition and retention vehicle. Email marketing can be effective with the following rules:

  • Identify your audience and target the message.
  • Offer value. You must create an offer they can’t resist.
  • Use repetition. Make sure you determine the line where the repetition becomes annoying and do not cross it. Also, very important is creating and respecting an opt-out scenario.
  • Track your email marketing. Track your email marketing. Let me say that once again: Track your email marketing. How well is this working? Are there apparent trends? Do some messages, price points or promotions work better than others?

    Download our PDF

    Tips for Successful Email Campaigns

    Marketing On Demand™ will work with you on key elements such as the offer and the creative concept, copy or design. Please contact us for more information or set up an introductory appointment.

Graphic Design

Marketing On Demand™ understands the value behind a company’s image in relation to branding and identity.

Not to mention, marketing materials are not effective without the right ltactic which includes the optimum layout or design. Our design group offers graphic design services in many formats and styles.

Logo design? Web site? Banners? Business cards? And, if we work with your company for logo designs, we will make sure you have a style guide when the job is done.

Marketing On Demand™ can work with you on your graphic design needs. Please contact us for more information or let us give you a quote on your graphic design needs.

Internet Marketing

Technology has redefined marketing and communications by eliminating previous “interrupt” tactics and boundaries and replaced them with a larger marketplace. With billions online, internet marketing is a critical element for your business’s strategy.

A web site is just the beginning.

Consider the use and cost efficiencies of social networking. You may need a site that benefits your customers and prospects with information on your products and services. It may also be a convenient way to deliver up-to-date information without extensive efforts on your part. Or you may need shopping site that allows people to purchase right now.

Marketing On Demand will work with you to create the site your business needs to communicate and/or deliver sales.

We partner with a number of specialists and choose the right partners based on your needs. Design, hosting, ISP selection – what do you need?

Download our PDF

Do you currently use an Internet marketing professional?
These are the six questions you should ask them and the answers you should receive.

Please contact us for more information on internet marketing or to set up an introductory appointment. We can answer questions you may have about your online needs to create your presence or increase your marketing results.

Message Strategy Creation

A Turnkey Marketing Strategy at a Fraction of the Cost

Many companies hire advertising firms to manage their marketing campaigns. But without a clear message that resonates with the specified target audience, these efforts will fail to drive sales—the primary function of marketing.

Following a proven process including industry research, customer interviews and internal staff meetings, we quickly ramp up on your organization’s offerings and how best to present them to your target audience. We then provide a strategic plan, complete with messaging components and tactical recommendations, to standardize your message across your sales and marketing efforts.

We support you in implementing tactical recommendations which generate more qualified leads, help convert leads to sales and increase the average worth of a client.

The Process

  • The first step is to gain an understanding of your business, not only from you but also from the people who matter most—your customers and prospects.
  • At this point we also gather your existing marketing materials for thorough review.
  • Next, we examine competitors and, if desired, mystery shop your competition to find out how they are selling to prospects.
  • Based on the research, we create messaging pieces ensuring you are conveying a consistent message that appeals to your customers and prospects.

How long and how much?  A lot of marketing companies offer this service. The difference is Marketing On Demand™ can create this strategy plan in as little as eight weeks. The other difference is price. Shop this service and you will find the same service package offered at a cost of more than $30,000! Marketing On Demand™ can offer this service to you for as much as half of that amount depending on the services requested.

Press & Media Relations

This area requires highly-specialized  expertise. And to be transparent, Marketing On Demand™ does not offer this service. However, we are able to refer you to one of our appropriate partner firms.

If you are a small business, you may be interested in downloading this file which contains tips on getting publicity on your own.

Download Our PDF

Eight Ways Small Businesses Can Get More Publicity

Print Broker

Business Cards, Brochures, Folders & Other Print Materials

Marketing On Demand™ is a print broker for a wide variety of your printing needs.

We use both local and nationally-based printers depending on clients’ needs. Our prices are typically lower than any quote you may find and we offer expert print project management. We only use printers that have high standards and capabilities.

The relationship Marketing On Demand™ has built with these printers allows us to offer low pricing which we pass on to our clients. Also, our printing knowledge and experience allows us to suggest creative designs that result in professional products that cost less than one finds in the typical agency environment. For example:

Business Cards: Even though they look and feel expensive, full color business cards produced by Marketing On Demand™ are very affordable. Where else can you get 1,000 cards that are two-sided with full color imprint on a thick, luxurious 16-point stock for only $50? We ship cards to your location and get them done based on your production  deadlines.

Please contact us for more information on printing needs or to set up an introductory appointment. We can provide you with a competitive bid or answer questions you may have about your printing.

Trade show, Conferences, Meetings & Events

Trade Shows: Trade shows are the best-of-the-best sales environments. An entire industry comes together for a short period of time where you can sell your products or services. Leads generated at trade shows are superior to other leads. But, too many times, poor pre-show promotion and lack of training result in a less than satisfactory conclusion to the show. Don’t let the next show be “just another one.” Make it special! Maximize your sales opportunities!

  • Generate qualified leads.
  • Create a forum to consult and advise your customers not just sell to them.
  • Reach a captive audience.

Marketing On Demand™ can present a training seminar to your staff on trade show presence. We can also help you create tools to use at the show:

  • Traffic builders
  • Literature and collateral materials
  • Booth logistics, décor, props and staff
  • Lead cards
  • Strategy
  • Lodging
  • Staff
  • Transportation

Your company should stand out! Take advantage of one or more of the services offered by Marketing On Demand™ to make the next show your best show. Let Marketing On Demand pinpoint your needs and aim for success.

Conferences, Meetings and Events:  Marketing On Demand™ books meetings and events annually and this buying power and familiarity with the vendors translates into cost savings for you. As a single point of contact, hiring Marketing On Demand™ reduces the number of calls to plan a meeting or event. This allows you time to focus on the needs of your organization and the content of the meeting.

Our role is that of a partner and consultant to you. Marketing On Demand™ remains objective when presenting opportunities for your organization. You are the preferred partner not the venue vendors.

Each event, each meeting, each conference is different. Make the content your only concern and let Marketing On Demand™ handle the details.

  • Goals
  • Budget
  • Site determination
  • Contract negotiation
  • Lodging
  • Sponsor sales
  • Entertainment
  • Gifts
  • Transportation

Please contact us for more information about your event needs or to set up an introductory appointment. We can answer questions you may have about tradeshows, event planning and conference planning.